LOS ANGELES, Calif. (Mar. 6, 2020) Today Autoproyecto announced the launch of the first Spanish-language automotive podcast, hosted by veteran journalist Jaime Florez, titled Sobre Ruedas. The Sobre Ruedas podcast is a weekly 20-minute show with top automotive news, industry analysis, vehicle reviews and guest interviews.
The expansion into podcasting is the latest development of industry-first achievements for Autoproyecto. It has remained the leading dedicated Spanish-language automotive resource because it has created a 360 degree digital ecosystem to offer its award-winning content to the Hispanic consumer and enthusiast on whatever device or platform they prefer.
“Autoproyecto has remained a leader in the automotive space because we are always evolving to the demand of our users,” said Octavio Navarro, Autoproyecto CMO. “With the proliferation of mobile devices and smart home speakers, our expansion onto the highly popular podcast platform allows us to offer our users an additional source to enjoy their passion for all things automotive.”
According to Edison Research, Hispanics account for 11% of monthly podcast listeners; 45% listen to digital streaming audio, and 21% own smart speakers. As the population continues to grow and understanding that Hispanics over-index against the overall U.S. population on radio listening, smartphone usage, digital audio streaming and social media usage, having an audio plan that includes a podcast is a smart business growth strategy.
The Sobre Ruedas podcast can be found on the Apple Podcasts, Spotify, Google Podcast, Stitcher, iHeartRadio, TuneIn+Alexa and autoproyecto.com.
Jamie Florez has been an automotive journalist for over 25 years and 15 of those years were spent as the host of the radio show Ruedas ESPN, on the ESPN Deportes Radio network. Previously Mr. Florez served as Editorial Vice President and Publisher of Sobre Ruedas Magazine.