LOS ANGELES, Calif. (November 13, 2018)—Autoproyecto, the largest Spanish-language automotive site in the U.S., announces the appointment of Octavio Navarro as Chief Marketing Officer. The addition of Navarro is part of a strategic expansion of the business.
“I have known Octavio for close to twenty years and finally the market conditions were ripe for us to work together,” said Camilo Alfaro, Autoproyecto CEO and founder. “His experience in automotive and the Hispanic market strategically positions us to to serve the growing demand from Hispanic consumers and marketers.”
Navarro is a 20-year veteran of the automotive industry with marketing experience at both the corporate and agency levels, and has had roles overseeing the national, regional and Mexico markets. Navarro helped pioneer communications and PR strategies for automakers like Mazda and Ford that were specifically designed to reach the fastest growing automotive consumer segment – Hispanics. He will be responsible for driving data-informed marketing strategies across Autoproyecto’s owned and operated sites, social channels and Over-The-Top(OTT) streaming platforms.
“I’ve seen the Hispanic automotive market continue to grow, while the general market has remained flat,” said Navarro. “Autoproyecto has emerged as a trusted source for in-language vehicle information and is perfectly positioned to help connect marketers to Hispanic consumers. Moving forward, we will be expanding our offerings, including to help dealers better understand and reach our fast growing audience.”
Autoproyecto has been expanding to meet the demand of digital-first Spanish-language consumers by expanding into social media, broadcast and OTT channels. It’s multi-platform approach helps Autoproyecto content reach more than 20 million in-market auto shoppers and enthusiasts annually.
Autoproyecto.com is an in-market Spanish language automotive enthusiast website. Autoproyecto.com is updated daily with original award-winning content focused on the latest automotive news, tips and reviews for the US Hispanic market. Autoproyecto.com is owned and operated by Autoproyecto LLC.
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